Consider creating a loading GIF for your website so users will stay engaged and not get discouraged or frustrated looking at a blank white screen while a page loads. It’s easy to bore and lose visitors, but with the right web development strategy, there’s still hope. Web users expect speed when surfing today. Remember that whatever you create for your animations, that it’s unique, appealing, simple and relatable to your brand. Try creating motions that play out like round or canon singing, where one animation will start and a little after the first animation starts the second one will start. Add multiple motions to your GIF as well.Ĭycle through brand colors and add multiple motions. That little extra motion gives it a “bouncing” effect and makes the GIF feel alive rather than boring and static. Instead of having the circle stop at its planned size, it expands just a hair larger than it’s supposed to be and then recedes back to the correct size. For example, notice how each circle in the Marenated loading GIF above scales up from the center. When you start creating your animations, adding physics will give your GIFs a more appealing aspect. Square images are great for web developers because they can be easily centered and configured. I recommend setting your artboards in After Effects or Photoshop (whichever program you prefer) as a square, and always exporting your GIFs with a transparent background.
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